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Social Media

As one of the fastest growing segments of digital marketing, social media is fast becoming an integral part of your online marketing strategy. Social media has created the potential to communicate to your consumers like never before.  It is a modern marketing medium that your business cannot afford to ignore.

SEO

On average there are over two billion searches done on Google across the world every single day.  Consumers are using the results in search engines to help them make an informed purchasing decision, so if you aren’t ranking in the first page for your specific keywords, you could be missing out on a sale. 

PPC

There is a pretty good chance that at this very moment, consumers are searching for your products and services!  You can gain immediate exposure in the search engines in a targeted and cost effective manner using pay-per-click (PPC), and be visible right when your consumers are looking to buy.

Website Conversion

Your website conversion rate is the measure of the number of potential customers who visit your site and complete your goals.  Propelling your website conversions to higher levels is what we do.  We use industry best practices to ensure your customers funnel through your site properly and take the appropriate action.

Email Marketing

Think of email marketing as the modern counterpart to direct mail, except it is much more measurable.  Not only is it a cost effective online lead generation method, email marketing will also help you discover the hidden sales potential within your customer database and ensure you aren’t leaving any money on the table.

Landing Pages

One of the worst things you can do is drive a consumer to a generic landing page after they clicked on an advertisement that promoted a specific service or offer.  The key is having unique landing pages for each campaign you are running, giving consumers the consistent flow of information they are looking for when making a purchase decision. 

Web Analytics

The ability to understand how your database reacts to your newsletters and how visitors behave on your website and landing pages is what makes digital marketing so much more effective than traditional marketing methods.  Web analytics allows you to target and tweak your marketing efforts according to the data you should be paying attention to.

Content Marketing

You’ve probably heard the saying “content is king”.  That’s because when it comes to building your brand visibility and expertise online, having relevant, interesting and valuable content on your website and landing pages is your most effective weapon.  Publishing and syndicating this content across the social technologies is what we call content marketing.

Web Design

Don’t underestimate the value behind having a visually appealing website design. Ultimately your business and brand will be represented by the aesthetics of your site. It only takes 8 seconds for someone to decide if they are going to stay on your site or leave, so ensure you are making a lasting impression on your visitors.

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