Build Targeted Traffic:

Once your company establishes an online presence, the next step is to market your online business system to your potential customers. Lead generation is another core component in the WSI Digital Marketing System, and it is one of the greatest challenges most companies encounter. WSI is prepared to offer a complete and measureable lead generation strategy, which includes various Internet marketing campaigns driving targeted traffic to your website.

We are in the midst of a digital media revolution where Internet advertising and social media marketing is exploding at a rapid pace. According to a 2009 study conducted by smallbiztrends.com, 71 percent of SMB owners surveyed will increase their email marketing spending in 2010, and 68.3 percent will increase their social media spending. As spending on traditional forms of media continue to decline, 79.6 percent will NOT run television ads, and 72.7 percent will NOT run radio ads. According to the same survey, SMBs rate the most important marketing tools for 2010 as: search engine marketing, public relations, email marketing and social media.

One of WSI’s specialties, Pay-Per-Click (PPC) advertising, a leading form of search engine marketing, allows our Digital Marketing Consultants to offer client the equivalent of a customer-seeking smart bomb.  PPC allows companies to reach consumers when they are actively searching for products and services, sending potential customers straight to their business. 

In fact, Search Engine Marketing (SEM) has become the most cost-effective way to reach customers, and offers unprecedented targeting capabilities. WSI Digital Marketing Consultants use unique SEM tools and business processes, combined with techniques like web ads, search engine optimization (SEO), PPC, mobile marketing campaigns, social media strategies and targeted email campaigns to ensure your company attracts the highest possible volume of targeted traffic, sending qualified buyers straight to your website or custom landing pages at critical moments in the buying cycle.

A Certified WSI Digital Marketing Consultant will deliver highly qualified visitor traffic to your website that maximizes your return on investment (ROI). Locate a WSI Digital Marketing Consultant today.

Fast Facts
  • 72% of marketers surveyed say they use Email as their primary tool to create a personalized experience for their consumers.
    Source: eMarketer, 2011 
  • 68% of marketers still don't fully understand what conversations are happening around their brand online
    Source: eMarketer, 2011 
  • Local businesses make up 17.6% of Facebook fan pages (the largest group across page categories). Source: eMarketer, 2011
  • Worldwide social network ad spending is projected to rise 71.6% to $5.97 billion in 2011.
    Source: eMarketer, 2011 
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