Content Marketing:

In the online marketplace having a highly content rich website is essential if you want to make sure your brand is effectively recognized by the search engines. But today it is even more important that you optimize your site content as well as content from other marketing collateral (this includes newsletters, whitepapers, press releases, articles, brochures, etc.) and distribute it to various social media sites where your content will create conversation. People will find your content on search engines, click through to a social media site and hopefully participate in the conversation as they comment and link to your valuable content.  This process of content creation, publishing and syndication is what we call your content marketing strategy. 

Content that creates conversation

Your online marketing strategy should include creating and publishing remarkable content that builds credibility and improves conversation by being found on social media sites that are indexed in Google’s top 30 search engine results.

When your ideal customer searches for the information they are looking for with regards to your company, its products or services, you will have the opportunity to present your content via various social media channels. This allows them to choose the communication channel they wish to use when engaging with your content. Using popular social media channels to market your content is the new way of being found online. These channels can include blogs, YouTube, Twitter, Facebook, LinkedIn, Slideshare, Squidoo, Hub Pages and many more. Use your website as the hub of your business and attract visitors from the channels they prefer to use online.

The benefits of content marketing

By incorporating content marketing into your marketing mix you can increase your brand visibility, sales and profitability and realize many of the following benefits:

  • Syndicating your content on various social media sites will encourage conversation about your content and will support any “word of mouth” strategy that your business has.
  • Good information encourages people to link to your content thus creating increased referral visitors to your website.
  • Good content can generate many referral links which improves your Google rankings and in turn increases your number of site visitors and online brand visibility.
  • Good content reduces your need to use paid search advertising as you will continue to attract more qualified visitor traffic, instead of continually having to pay to keep getting more visitors.

By continuously publishing valuable and relevant information through elements like social media, you will be creating an online asset for your business.  Our WSI Digital Marketing Consultants are trained and certified in the art of content marketing.  They will be able to create a customized content marketing strategy for your business and help you gain brand visibility across the Internet. 

For more information on how to you can get started with content marketing contact a WSI Digital Marketing Consultant today.

Fast Facts
  • 72% of marketers surveyed say they use Email as their primary tool to create a personalized experience for their consumers.
    Source: eMarketer, 2011 
  • 68% of marketers still don't fully understand what conversations are happening around their brand online
    Source: eMarketer, 2011 
  • Local businesses make up 17.6% of Facebook fan pages (the largest group across page categories). Source: eMarketer, 2011
  • Worldwide social network ad spending is projected to rise 71.6% to $5.97 billion in 2011.
    Source: eMarketer, 2011 
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