Conversion Architecture:
Once your company establishes an online presence using WSI's advanced technologies and you begin driving targeted traffic to your online business solution, the final step is to convert those visitors into customers. This is where the art of Conversion Architecture comes into play.
Whether or not your company uses digital marketing tools and techniques, such as search engine optimization (SEO), pay-per-click (PPC), social media marketing or email marketing, your website can be your primary marketing vehicle. But what value will a site bring to your business if people are visiting your site and not completing the desired action, such as making a purchase, contacting you for an appointment or subscribing to a newsletter?
Conversion Architecture starts by defining your business goals and target audience, and then ensuring that every element of your site and landing pages persuades visitors to take that desired actions. These elements include: persuasive copy, call-to-actions and conversion tools like live chat or click-to-call technology. The guiding philosophy of Conversion Architecture is that all websites must have a persuasive purpose. Enhancing your site with Conversion Architecture in mind will result in more visitors doing what you want them to online – whether that is signing up for a newsletter or buying a new product.
It is vital that you ensure every element of your online digital solution takes into consideration the majority of users and their different profiles. Therefore, you must incorporate multiple acquisition channels with a range of offers to appeal to the various user profiles. Also, you must ensure the aesthetic design and creativity of your online presence offers a unique and personalized experience for your site visitors.
For more information about Conversion Architecture or any of the digital marketing services available through WSI, locate a Digital Marketing Consultant near you.
- 72% of marketers surveyed say they use Email as their primary tool to create a personalized experience for their consumers.
Source: eMarketer, 2011 - 68% of marketers still don't fully understand what conversations are happening around their brand online
Source: eMarketer, 2011 - Local businesses make up 17.6% of Facebook fan pages (the largest group across page categories). Source: eMarketer, 2011
- Worldwide social network ad spending is projected to rise 71.6% to $5.97 billion in 2011.
Source: eMarketer, 2011
