Email Marketing:

Email marketing is not only an efficient marketing tool, but extremely cost effective as well. Using it correctly will allow you to target and appeal to different groups of customers in a way that you have never been able to before.  A focused email marketing campaign can ensure you aren’t leaving any money on the table where your database is concerned.  It allows you to capture and cultivate early-stage leads so that valuable opportunities are continually being added to your sales funnel.

Build a strong relationship with your customers

Perhaps the main reason to start incorporating email marketing into your marketing mix is the irrefutable need to build solid relationships with your customers. It is important to understand that today’s consumer has a long list of buying options and a very short attention span. To counter such challenges, your business needs to nurture your consumer relationships the same way you would any personal relationship. Simply put, stay in regular contact; remind your potential customers of your specific offerings and your buying customers that you appreciate their business. More specifically, you can incorporate promotions or monthly newsletters that are personalized and relevant to their specific needs. This will create brand recall, ultimately keeping your business fresh in their minds. Email marketing is inexpensive, convenient and will build consumer loyalty.

Create relevancy through segmentation

Effective email marketing begins with a profitable client email list. As a business owner, your client email list should be a top priority, but it is much more complex than merely collecting a list of names and addresses. Our Digital Marketing Consultants can get you set up on an email advertising system that can categorize your customers based on virtually any possible criteria. For instance, your WSI Internet Franchise Consultant can help you target absolutely any segmented group, from exact geographic locations, to gender-specific customer groups, or customers based on their past purchases and preferred products. Our email marketing strategies ensure relevance to your email recipients. The more relevant your message is, the more success you are likely to have. 

For more information on how you can boost your online marketing efforts by implementing an effective email marketing campaign, contact a WSI Digital Marketing Consultant today.

Fast Facts
  • 72% of marketers surveyed say they use Email as their primary tool to create a personalized experience for their consumers.
    Source: eMarketer, 2011 
  • 68% of marketers still don't fully understand what conversations are happening around their brand online
    Source: eMarketer, 2011 
  • Local businesses make up 17.6% of Facebook fan pages (the largest group across page categories). Source: eMarketer, 2011
  • Worldwide social network ad spending is projected to rise 71.6% to $5.97 billion in 2011.
    Source: eMarketer, 2011 
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