When customers click on an advertisement, such as a banner ad, an email link or a pay-per-click (PPC) ad, your landing page will be the first visual representation of your business. So a well-designed landing page can be a big contributor to when it comes to increasing online conversions. Quite often, businesses invest a lot of money driving traffic to their landing pages without considering the conversion architecture of the page.
A well-designed landing page, coupled with an enticing offer, has the potential to provide outstanding conversion rates. They are easy to navigate and offer a clear and concise call-to-action for the visitor. People do not read on the Internet – they scan. Web browsers are naturally gravitated to headlines, subheadings, images, buttons and bullet points.
The importance of compelling content
On the Internet, you only have a few seconds to convince visitors of the benefits of your products or services before they click away. The art of creating landing page copy that will effectively communicate to your potential customers is considered one of the most important skills in successful landing page design. WSI Digital Marketing Consultants can deliver profit to your doorstep by:
WSI has become a trusted industry leader in digital marketing strategies by ensuring that the needs of our customers are consistently met to the highest standards. By working with you to center your campaign on customer-focused landing page optimization, WSI franchisees can create successful sales landing pages that will increase your profit margin and provide the foundation for a strong relationship between you and your customers.
Whether you are concerned about the way your existing landing page design is affecting your business or you would like to get started on a landing page optimization campaign, WSI is here to help. Our specialists can pinpoint the areas of your landing page that need improvement and optimization as well as put you on the path to success.
Locate a WSI Digital Marketing Consultant near you to book a consultation appointment.