When evaluating any business venture, whether it is a new start-up or a proven franchise model such as that of WSI Internet franchise, one of the first questions you should ask yourself is, “What is the true market potential here?” This may sound like a basic component of due diligence, but quite often the promise and excitement of starting something new gets in the way of this fundamental consideration. The reality is, many seemingly great business ideas fail because of limited demand and market potential. We are in the infancy of the digital marketing revolution and there is no ceiling in sight.
Joining the WSI Internet franchise network means becoming part of the Internet Revolution, and that’s not a term we use lightly. Few technological innovations have changed the world of business, and society in general, as dramatically as the Internet. In terms of impact on society and our lives, the Internet shares space with the telephone and intercontinental air travel, and its influence as a media channel is eclipsing radio and television. This impact can be seen everywhere and the Internet remains a steady growth industry, continually finding its way into every facet of daily life.
Based on a study conducted by ZenithOptimedia, online advertising spending exceeded $54 billion in 2009. By 2012, online advertising spending is expected to grow to more than $77 billion worldwide. Additionally, the share of Internet marketing as a total percentage of advertising spending is expected to climb from just over 12 percent in 2009, to more than 16 percent in 2012. The market potential is indisputable, and the opportunity to profit from digital marketing is significant. Our proven systems are the blueprint for taking advantage of that opportunity.
If it sounds like we’re trying to sell the Internet here, that’s because it’s what we do. Since 1995, we’ve been on the leading edge, making businesses more profitable and seeing the WSI Internet franchisees achieve their personal and financial goals.