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Brand Building 101: Essential Web Techniques for Solar System Installers – July 2011
7/8/2011
WSI Internet franchisee Jason Yi was recently featured in a Solar Industry article about online brand building. Online marketing buzzwords are everywhere these days, but which Internet strategies are truly useful for attracting new customers? Whether a company is computer-savvy or not, there is no reason why a business shouldn't be able to achieve getting its name to the top of the page during a Google search.
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Fast Facts
- 72% of marketers surveyed say they use Email as their primary tool to create a personalized experience for their consumers.
Source: eMarketer, 2011 - 68% of marketers still don't fully understand what conversations are happening around their brand online
Source: eMarketer, 2011 - Local businesses make up 17.6% of Facebook fan pages (the largest group across page categories). Source: eMarketer, 2011
- Worldwide social network ad spending is projected to rise 71.6% to $5.97 billion in 2011.
Source: eMarketer, 2011
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