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Building an Online Customer Base 6/2/2010

In an audio clip featuring WSI President Ron McArthur on Aftermarket Business’ website, he discusses Internet marketing tips for business owners, including how they can effectively build an online customer base.

Listen to the audio clip.

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Fast Facts

72% of marketers surveyed say they use Email as their primary tool to create a personalized experience for their consumers.
Source: eMarketer, 2011
68% of marketers still don't fully understand what conversations are happening around their brand online
Source: eMarketer, 2011
Local businesses make up 17.6% of Facebook fan pages (the largest group across page categories). Source: eMarketer, 2011
Worldwide social network ad spending is projected to rise 71.6% to $5.97 billion in 2011.
Source: eMarketer, 2011