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Develop the Right Strategies for Your Hotel Website - June 2011 6/22/2011

WSI Area Representative Carlos Guzman was featured in an article in Hotel Industry Online where he shares digital marketing strategies for hotels. With more customers booking their travel plans online, it is critical to have a great website. This requires monthly upkeep, a clean look and engaging content to drive more visitors to your site and customers to your hotel.

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Fast Facts

72% of marketers surveyed say they use Email as their primary tool to create a personalized experience for their consumers.
Source: eMarketer, 2011
68% of marketers still don't fully understand what conversations are happening around their brand online
Source: eMarketer, 2011
Local businesses make up 17.6% of Facebook fan pages (the largest group across page categories). Source: eMarketer, 2011
Worldwide social network ad spending is projected to rise 71.6% to $5.97 billion in 2011.
Source: eMarketer, 2011