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Franchises Use Social Media for Marketing and Tracking of Customer Satisfaction - Feature Article in USA Today
4/7/2010
Franchises Use Social Media for Marketing and Tracking of Customer Satisfaction – April 7, 2010
WSI president Ron McArthur was featured in a USA Today article about how franchises are using social media to market their services and track the satisfaction of their customers. “As the popularity of social media continues to rise among Internet users around the world, more companies are leveraging this medium to increase brand exposure and tap into new markets,” says McArthur. “This places an Internet marketing firm like WSI in a very competitive position with increasing business opportunities for our franchisees”.
Fast Facts
- 72% of marketers surveyed say they use Email as their primary tool to create a personalized experience for their consumers.
Source: eMarketer, 2011 - 68% of marketers still don't fully understand what conversations are happening around their brand online
Source: eMarketer, 2011 - Local businesses make up 17.6% of Facebook fan pages (the largest group across page categories). Source: eMarketer, 2011
- Worldwide social network ad spending is projected to rise 71.6% to $5.97 billion in 2011.
Source: eMarketer, 2011
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