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From Lay Off to Pay Off: Transitioning from Unemployment to Franchising 1/12/2011

The WSI Internet Franchise opportunity was mentioned in a recent edition of USA Today Franchising Today in an article that discusses franchisees who have successfully transitioned from unemployment to franchising. WSI franchisee Paul DeBernardi explains that franchise ownership offers beneficial support. Working in software sales and marketing since the early ‘80s, DeBernardi found himself laid off from two different Internet security companies within a year. As a result, he opened his WSI business in the summer of 2010.

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Fast Facts

72% of marketers surveyed say they use Email as their primary tool to create a personalized experience for their consumers.
Source: eMarketer, 2011
68% of marketers still don't fully understand what conversations are happening around their brand online
Source: eMarketer, 2011
Local businesses make up 17.6% of Facebook fan pages (the largest group across page categories). Source: eMarketer, 2011
Worldwide social network ad spending is projected to rise 71.6% to $5.97 billion in 2011.
Source: eMarketer, 2011