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Going Global: Worldwide Expansion Within Reach for Small Businesses 3/31/2011

WSI Internet franchisee Doug Schust was recently featured in Business News Daily, an online resource for people planning to start a business and others looking for news and trends that affect small business owners. Doug shared marketing insights for small businesses with international offices. A franchise owner since 1997, Schust always planned on expanding globally, and got the opportunity to do so three years ago in Ecuador.

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Fast Facts

72% of marketers surveyed say they use Email as their primary tool to create a personalized experience for their consumers.
Source: eMarketer, 2011
68% of marketers still don't fully understand what conversations are happening around their brand online
Source: eMarketer, 2011
Local businesses make up 17.6% of Facebook fan pages (the largest group across page categories). Source: eMarketer, 2011
Worldwide social network ad spending is projected to rise 71.6% to $5.97 billion in 2011.
Source: eMarketer, 2011