How to Strengthen Your Facility’s Website 4/20/2010

With more than 200 million Internet users in North America, websites have become an essential component of most successful businesses. Strategic planning, engaging content and continuous maintenance can help boost the online presence of any athletic, fitness or recreation facility – ultimately generating more patrons. Ron McArthur, president of WSI, was featured in Athletic Business Magazine and shares six ways to make a website stand out among the competition.

Athletic Business Article 

Fast Facts
  • 72% of marketers surveyed say they use Email as their primary tool to create a personalized experience for their consumers.
    Source: eMarketer, 2011 
  • 68% of marketers still don't fully understand what conversations are happening around their brand online
    Source: eMarketer, 2011 
  • Local businesses make up 17.6% of Facebook fan pages (the largest group across page categories). Source: eMarketer, 2011
  • Worldwide social network ad spending is projected to rise 71.6% to $5.97 billion in 2011.
    Source: eMarketer, 2011 
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