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Tanning is all about looking good – and when it comes to building your salon’s website, shouldn’t you take equal pride in its design? It’s true that first impressions are everything. A clean design, easy navigational layout and sharp, engaging content can help a potential client decide if they want to purchase the points from you versus the salon down the street. And with more than 200 million people around the country using the Internet, the right website is vital for any business’ success. Heat up your earning potential with these tips provided by WSI President Ron McArthur and bring your website to its full potential.