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14 Ways to Improve Your Website - July 2011 7/28/2011

WSI franchisee Doug Schust recently shared his Internet marketing expertise in the July/August issue of Vows Magazine. Entitled "14 Ways to Improve Your Website", the article discusses tips that wedding companies can leverage to improve their websites. We all know that a beautiful wedding doesn't guarantee a great marriage. The same premise rings true for your website. Just because your store has an online presence doesn't mean that it shouldn't be routinely evaluated and improved.

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Fast Facts

72% of marketers surveyed say they use Email as their primary tool to create a personalized experience for their consumers.
Source: eMarketer, 2011
68% of marketers still don't fully understand what conversations are happening around their brand online
Source: eMarketer, 2011
Local businesses make up 17.6% of Facebook fan pages (the largest group across page categories). Source: eMarketer, 2011
Worldwide social network ad spending is projected to rise 71.6% to $5.97 billion in 2011.
Source: eMarketer, 2011