Internet Marketing for Pool Companies 7/28/2011

 
WSI franchisee Burns Smith shared Internet marketing tips for pool companies on the website of Aqua Magazine. It's important for all businesses to have an online presence, and a great website and strong Internet marketing is a good way to bring in more leads. This is even more significant for businesses like swimming pool companies, where the value of getting a new customer is much higher than average. People are spending more time online every day. Potential customers especially like to find home improvement companies - including pool builders - online, so make the most of the Internet with these tips.
 
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Fast Facts
  • 72% of marketers surveyed say they use Email as their primary tool to create a personalized experience for their consumers.
    Source: eMarketer, 2011 
  • 68% of marketers still don't fully understand what conversations are happening around their brand online
    Source: eMarketer, 2011 
  • Local businesses make up 17.6% of Facebook fan pages (the largest group across page categories). Source: eMarketer, 2011
  • Worldwide social network ad spending is projected to rise 71.6% to $5.97 billion in 2011.
    Source: eMarketer, 2011 
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