In the early days of the Internet, marketing online was done in a push method – people would go online and surf the web and encounter the information that businesses and advertisers wanted them to see. In today’s online environment however, the consumer is more in control, using a pull method to search and find the exact information that is relevant to them. Search engines like Google, Yahoo! and Bing act as catalysts to help consumers find the information they are looking for and companies have adopted search engine optimization (SEO) techniques to ensure their website, landing pages, etc. are being listed in these search results. But with the majority of Internet users not even going beyond the first page of results, just being listed isn’t enough. You need to have high ranking in the search results if you want to receive large volumes of qualified traffic to your site from the search engines.
WSI Digital Marketing Consultants are trained and certified in advanced search engine optimization (SEO) techniques to deliver continued results and ROI on your online marketing expense. They know how to leverage white hat SEO techniques to effectively gain competitive rankings for your site – leading to increased targeted traffic.
Unlike pay-per-click, SEO will help your site be ranked in the search results rather than the paid links section. Pay-per-click is great to help you get you some quick wins and early traffic to your site, but to win in the longer race you need strategic, sustained and quality search optimization of your website and landing pages.
Our Digital Marketing Consultants can help you analyze your business needs and guide you towards an appropriate search engine marketing (SEM) and even social media optimization (SMO) strategy. To help you move your business to the next level, WSI can provide you with a comprehensive mix of SEM tools and techniques.
As search engines refine their algorithms and place greater importance on certain techniques over others, the savvy Internet marketers like our WSI Internet Franchise Consultants, are staying ahead of the trends to ensure their clients continue to experience high rankings.
Contact your local WSI Digital Marketing Consultant today to see how you can increase your search engine rankings and develop and ongoing search engine optimization strategy for your business.