Social Media Strategy Kit:

Every Company Needs a Social Media Strategy – Do You Have One?
Take the First Step and Book a WSI Social Media Consultation

DID YOU KNOW?

Customer engagement is the #1 benefit of social media marketing, according to companies worldwide. The second most popular benefit is its low cost nature. Source: WSI Social Media Readiness Research Study, January 2010

 

Social Media Strategy Kit

Book a Slocial Media consultation Today!

In today's world full of new media and digital communication technologies, people have an easier and faster way to share messages with friends, family and even strangers. The reality is people are communicating online in real-time... potentially about your company and brand.

 

Does your company have a social media strategy?

To help your company get started with social media, WSI Internet franchise has created a Social Media Strategy Kit, which is a 60+ page document that contains best practices, checklists, templates, tools and resources so your company can:

  • Educate yourself and your staff on social media
  • Ensure social media policies and guidelines are established
  • Ensure your brand is protected and consistent
  • Create a social presence and community
  • Utilize social media in your PR endeavours
  • Measure your social activities
  • Monitor your online brand reputation
  • Establish a digital crisis management strategy

It is vital that your company stay up-to-speed with today’s evolving digital media technologies. This way, you can monitor what customers are saying about your brand online, but more importantly, leverage these new media tools to create and foster positive conversations around your brand.

KEY TOPICS
  • Where to begin with social media
  • Social media policy (template available)
  • General social media guidelines
  • Choosing the right social portal for your industry
  • Deep dive into the top 5 social portals (Blogs, Facebook, YouTube, Twitter, LinkedIn)
  • Social media do’s and don’ts
  • Social media and public relations
  • Measuring social: key performance
    indicators
  • Brand monitoring (free tools available)
  • Social damage control
  • Much more!
Fast Facts
  • 72% of marketers surveyed say they use Email as their primary tool to create a personalized experience for their consumers.
    Source: eMarketer, 2011 
  • 68% of marketers still don't fully understand what conversations are happening around their brand online
    Source: eMarketer, 2011 
  • Local businesses make up 17.6% of Facebook fan pages (the largest group across page categories). Source: eMarketer, 2011
  • Worldwide social network ad spending is projected to rise 71.6% to $5.97 billion in 2011.
    Source: eMarketer, 2011 
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