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Fast Facts
- 72% of marketers surveyed say they use Email as their primary tool to create a personalized experience for their consumers.
Source: eMarketer, 2011 - 68% of marketers still don't fully understand what conversations are happening around their brand online
Source: eMarketer, 2011 - Local businesses make up 17.6% of Facebook fan pages (the largest group across page categories). Source: eMarketer, 2011
- Worldwide social network ad spending is projected to rise 71.6% to $5.97 billion in 2011.
Source: eMarketer, 2011
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