The Global Leader

A History of Innovation

Headquartered in Toronto, Canada, WSI  has been developing profitable digital marketing strategies for small and medium sized enterprises (SMEs) since the mid 1990s. At the outset of our franchise endeavor, WSI developed proprietary software that allowed WSI Internet Franchise Consultants – mostly “techies” at the time – to build and sell brochure-ware websites to SMEs. Next, customers began using the Internet as an interactive medium, and WSI developed the Internet Business Analysis (IBA™) process tool, allowing WSI Consultants to direct companies in making their websites more dynamic.

As ecommerce emerged, WSI leveraged an opportunity in our flagship ecommerce product, the World Merchant System. So huge was the need for this product that WSI innovated to meet market demand – we implemented production centers around the world and developed a systematized delivery approach. The WSI eMarketplace was born. WSI’s Internet Lifecycle System, a six-phase process for the development and delivery of a website, was implemented to ensure consistency and success from the initial analysis to the build, launch, testing and management of a website. Further, to allow the WSI Internet Franchise Consultants to communicate with world-wide production centers, we established MAPS, our proprietary communications portal.

Yet again, the face of the Internet morphed. Companies overcame security issues related to sales transactions, and WSI’s Internet Franchise Consultants became educators – teaching small to medium sized enterprises how to leverage the Internet, saving billions by moving manual transactions online.

In 2010, WSI underwent its largest evolution to date by releasing our new business model: Digital Marketing. While still under the WSI umbrella, the Digital Marketing model is comprised of a distinct product and service offering, training and profitability matrix. WSI Internet franchisees operating this model are distinguished not only in how they serve SMEs, but also in their certification as Digital Marketing Consultants. Of course, existing WSI Internet Marketing franchisees can upgrade their skills to become Digital Marketing Consultants, but franchisees joining the WSI Internet franchise network in 2010 and beyond step right into the latest and greatest business model, targeted at delivering digital results for their clients.

Fast Facts
  • 72% of marketers surveyed say they use Email as their primary tool to create a personalized experience for their consumers.
    Source: eMarketer, 2011 
  • 68% of marketers still don't fully understand what conversations are happening around their brand online
    Source: eMarketer, 2011 
  • Local businesses make up 17.6% of Facebook fan pages (the largest group across page categories). Source: eMarketer, 2011
  • Worldwide social network ad spending is projected to rise 71.6% to $5.97 billion in 2011.
    Source: eMarketer, 2011 
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