The WSI Lifecycle Approach:

DISCOVERY
In this phase, our goal is to ensure we fully understand your business in order to suggest the best campaign strategy for your needs. A WSI Digital Marketing Consultant will review your current situation to determine your digital marketing needs. By using the WSI WebScan™, an advanced website scanning tool, the WSI Internet Franchise Consultant will assess the health of your current website and Internet presence as well as uncover gaps in your current online marketing strategy. This process will help the WSI Internet Franchise Consultant begin identifying the best action steps to improve your online performance.

INTERNET BUSINESS ANALYSIS™ (IBA)
The IBA™ – also proprietary for WSI Digital Marketing Consultants – provides a more thorough understanding of your business and its processes to identify unique opportunities to increase profits through digital marketing solutions. In this phase, a Digital Marketing Consultant will meet with you at a time and place of your convenience. By asking a series of business questions, the WSI Internet Franchise Consultant will analyze your current online marketing activities, understand your goals and objectives, define your target market and determine how to best implement a strategy that will fits with your unique needs and budget.

BUILDWSI Digital Marketing Lifecycle
By compiling the findings from the WebScan™ and IBA™, the WSI Internet Franchise Consultant will recommend and assemble the technologies and techniques needed to deliver the best results for your campaign. For example, the Digital Marketing Consultant may recommend a new website, search engine optimization (SEO), search engine marketing (SEM), social media networking strategies, targeted email campaigns, content marketing and syndication, or any number of digital marketing services available through the WSI system. During this phase, we also define when the campaign begins and ends and how the results will be measured.

IMPLEMENT
The main focus of this phase is to launch the components of your custom tailored digital marketing strategy.  This is when your campaign “goes live”. At this point, most Internet marketing companies believe their work is complete. However, the key to success is testing, and your WSI Digital Marketing Consultant will test the campaigns prior to completely launching it, so that we can fine tune your strategy before rolling it out in full. In addition, the WSI Internet Franchise Consultant will complete a thorough Quality Assurance process in order to ensure that every aspect of the strategy is implemented smoothly.

MEASURE
Advanced Web Analytics tools are used to monitor the campaign, track where the best leads are coming from and compare progress against the objectives. The focus of this phase is to track, measure and analyze the digital marketing strategies being ran within the project deliverables. The analysis of this data will be benchmarked against the original business goals you wish to achieve along with specific KPIs (Key Performance Indicators) defined earlier in the project discussions. This data gathering is conducted through Web analytics tools, such as Google Analytics or the WSI Digital Marketing Pro.

MANAGE RESULTS
Results are monitored on an ongoing basis and recommendations are made to ensure your website and campaigns are always running at optimum efficiency. When you understand where your best leads are coming from and the type of campaign messages they respond to, you’ll know where to spend your advertising dollars most effectively.

Keep in mind that throughout every step of the Lifecycle, your Digital Marketing Consultant is actively managing your campaign, supplying you with insightful reports and available to answer any questions you may have. Locate a WSI Digital Marketing Consultant in your region today.

Fast Facts
  • 72% of marketers surveyed say they use Email as their primary tool to create a personalized experience for their consumers.
    Source: eMarketer, 2011 
  • 68% of marketers still don't fully understand what conversations are happening around their brand online
    Source: eMarketer, 2011 
  • Local businesses make up 17.6% of Facebook fan pages (the largest group across page categories). Source: eMarketer, 2011
  • Worldwide social network ad spending is projected to rise 71.6% to $5.97 billion in 2011.
    Source: eMarketer, 2011 
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