Web Conversion:

Every click on your website is a step closer toward conversion. The art of Conversion Architecture is to ensure that every element of your site persuades visitors to take the desired actions of the site. These strategies involve elements such as: persuasive copy, effective call-to-actions and even conversion tools like live chat or click-to-call technology. Building your site with Conversion Architecture in mind will result in more visitors doing what you want them to online, whether it is make a purchase, request for an appointment or sign up for a newsletter.

The expertise you need to convert clicks into profit

Clean, clear site architecture will ensure that your customers have all the essential information they need about your product or service in order to complete the call-to-action of that page. The key to increasing your website conversion rate is optimizing every aspect of your web architecture with the goal of establishing a connection between your potential customers and your product. You may be losing a percentage of your business because of poor site function and design. Don’t make the same mistakes as other businesses.

WSI specializes in strategizing a web-based architecture for your site that will streamline your business activities and increase your company’s website conversation rates. By expertly tailoring your site to the needs of your customers, our Digital Marketing Consultants can develop a website architecture that will boost your online revenues.

Establishing benchmarks and testing processes

Companies that test their online campaigns, websites and landing pages often experience stronger conversion rates than those who do not. WSI Internet franchisees apply the concept of “benchmarking” to our testing process. An effective testing process is useful, practical and delivers predicable results that you can carry forward into a successful marketing program. Within the testing process, businesses must ask the right questions, measure the right items, perform the right tests and learn from the results.

These benchmarks and testing processes will give you a better understanding of your visitor profiles, their online behavior patterns and the components that drive them to take action on your site. WSI Digital Marketing Consultants have years of experience developing and testing website architecture designed to increase online conversions and overall profitability.

WSI’s Certified Digital Marketing Consultants can ensure your website, email newsletters and landing pages are designed with Conversion Architecture in mind. Locate a local Digital Marketing Consultant today.

Fast Facts
  • 72% of marketers surveyed say they use Email as their primary tool to create a personalized experience for their consumers.
    Source: eMarketer, 2011 
  • 68% of marketers still don't fully understand what conversations are happening around their brand online
    Source: eMarketer, 2011 
  • Local businesses make up 17.6% of Facebook fan pages (the largest group across page categories). Source: eMarketer, 2011
  • Worldwide social network ad spending is projected to rise 71.6% to $5.97 billion in 2011.
    Source: eMarketer, 2011 
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