Once your company establishes an online presence, the next step is to market your online business system to your potential customers. Lead generation is another core component of the WSI Digital Marketing System, and it is one of the greatest challenges most companies encounter. WSI is prepared to offer a complete and measurable lead generation strategy, which includes various digital marketing campaigns driving targeted traffic to your website.
We are in the midst of a digital media revolution where Internet advertising and social media marketing is exploding at a rapid pace. A report by Forrester Research forecasts that digital media investment will reach $120 Billion in the next five years. Marketers are expected to spend nearly $119 billion by 2021 on search marketing, display advertising, online video, and email marketing. The report further says that the emphasis will be on quality over quantity, “a dynamic that will reintroduce human intervention into programmatic ad buying and turn marketers into growth hackers.”
One of WSI’s specialties, Pay-Per-Click (PPC) advertising, a leading form of search engine marketing, allows our Digital Marketing Consultants to offer clients the equivalent of a customer-seeking smart bomb. PPC allows companies to reach consumers when they are actively searching for products and services, sending potential customers straight to their business.
In fact, Search Engine Marketing (SEM) has become the most cost-effective way to reach customers and offers unprecedented targeting capabilities. WSI Digital Marketing Consultants use unique SEM tools and business processes, combined with techniques like web ads, search engine optimization (SEO), PPC, mobile marketing campaigns, social media strategies and targeted email campaigns to ensure your company attracts the highest possible volume of targeted traffic. Our goal is to send as many qualified buyers straight to your website or custom landing pages at critical moments in the buying cycle.
A Certified WSI Digital Marketing Consultant will deliver highly qualified visitor traffic to your website that maximizes your return on investment (ROI). Request to speak with one of our WSI Digital Marketing Consultants today.